The Nikon Coolpix S50 is a 7.2 megapixel slimline digital camera with a 3x optical lens (prism folded to keep things nice and sleek) and a large 3.0 inch LCD screen.

The Nikon Coolpix S50 features true optical image stabilization for low light photography and Nikon's D-Lighting (for dark and shadowy scenes).

The S50 comes with in camera red eye reduction, face priority auto focussing and 'best shot selector mode (for taking a sequence of shots and letting the camera choose which one is best). Nikon has added two new stylish and feature-packed digital cameras to the Nikon COOLPIX Style Series line-up, the S50 and S50c. These cameras combine enhanced imaging quality and performance with an eye-catching wave surface design. The COOLPIX S50 and the COOLPIX S50c boast 7.2 effective megapixels, a 3x Zoom-Nikkor glass lens and a huge, bright 3.0 inch LCD screen. These cameras also utilize an Optical VR Image Stabilization system, ensuring the consumer will be able to capture stunningly sharp images. What's more, the COOLPIX S50c also offers the additional advantage of a built in Wireless capability for e-mail and image storage with the enhanced COOLPIX CONNECT 2 service.

“ The COOLPIX S50 and S50c combine technologies that are Nikon hallmarks: exquisite design coupled with superior optics and high resolution with advanced picture taking functions that allow anyone to take great pictures, ” says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc.

Bye-bye blur
Not only do the COOLPIX S50 and the COOLPIX S50c feature 7.2 effective megapixels, allowing the consumer to make superior quality prints in a variety of sizes, they also incorporate advanced technologies which help create new opportunities to take sharper, and more natural looking photos. These technologies include the new Optical VR Image Stabilization, high sensitivity up to ISO 1600, and Best Shot Selector (BSS) which can all be activated by pressing the Anti-Shake Button, conveniently located on the top of the camera. These features allow the S50 and S50c to produce shots that are steady, sharp and stunning.

Beauty with brains
Nikon is making it easier than ever to get great-looking pictures with a handy One-Touch Portrait Button that acts as a shortcut to three Nikon In-Camera Image Innovations to correct common photo problems. This system includes Face-priority AF, which was the first system to automatically find and focus on a subject’s face, In-Camera Red-Eye Fix, which automatically detects and corrects red-eye, and D-Lighting, an innovation that automatically creates a copy of the image with detail added where necessary, but with well-exposed areas left completely untouched. These cameras also feature huge, bright, high resolution 3.0-inch LCD monitors with a 170-degree viewing angle and an anti-reflection coating, so they are able to facilitate easier composition and high-quality playback anywhere, even in direct sunlight.

Furthermore, the LCD monitors serve as excellent platforms for Pictmotion™, which allows users to select their favorite images or movies, as well as music (up to 10 songs) and combine them automatically in-camera to produce audiovisual shows in VGA quality for the ultimate photo-sharing experience.

Going Wireless
COOLPIX S50c users can take advantage of the second generation of Nikon's exciting COOLPIX CONNECT services. COOLPIX CONNECT 2 makes it easy to share pictures with friends and family from just about anywhere by allowing the user to email images directly from the camera through open access wireless hotspots. Through the new version of COOLPIX CONNECT, S50c users can also store up to 2 gigabytes of images and movies on a secure Nikon server, providing a valuable back-up of priceless images.

Both the COOLPIX S50 and the COOLPIX S50c come bundled with Nikon's PictureProject software. The PictureProject software is powerful and user-friendly and makes transferring, organizing, editing, and sharing photos a snap.

The COOLPIX S50 and the COOLPIX S50c will be available nationwide in April 2007. The S50c has an MSRP of $349.95, and the S50 has a MSRP of $299.95. For more information about these and other COOLPIX cameras, please visit www.nikondigital.com

Digital Camera Review has a review of the Nikon Coolpix S50 and writes, "The Nikon Coolpix S50 produces very good image and color fidelity in a stylish compact digital camera, and the big 3 inch monitor makes smaller monitors seem obsolete by comparison. While lacking manual controls, the S50 offers new photographers a user-friendly device whose overall performance can only enhance the confidence of novice shooters. At the same time, more experienced shooters who need a reliable, no-frills camera with some quality creative features won’t be barking up the wrong tree if they choose the S50."

Steve's Digicams has a review of the Nikon Coolpix S50 and writes, "While the Nikon Coolpix S50 offers some very appealing features, I was a bit disappointed with its shooting performance results. It does have the ability to capture some very nice photos, however trying to shoot a fast moving child while running through the house can be challenging. That said, with an MSRP of US$299 or less, I feel there are better 7-megapixel "ultra-compact" models out there in this price range. If you love Nikon and the features of this model, but want better performance, be sure to check out our review of the Coolpix S500."